I am a product designer based in San Francisco, CA. Passionate about complex problems, I specialize in working with product teams at early-stage ventures helping craft end-to-end digital experiences.
Over the last 5 years, I have worked with startups in the e-commerce, Web3, global trade, and agency spaces helping build their MVPs, and develop distinct visual identities. I currently lead product design for Ascend in San Francisco.
Outside my design practice, I have taught Typography as adjunct faculty at RISD, and am a frequent guest-lecturer at the Massachusetts College of Art and Design and the School of Fine Art and Design at Boston University.
Values
Good product design treads the razor’s edge between familiarity and novelty.
Good product design treads the razor’s edge between familiarity and novelty.
To me, crafting tools that spark paradigm-shifts in how people meet their needs doesn’t come from a grand plan, but from a careful orchestration of details—active listening, narrative structures, an understanding of desire paths, the corner radius of a button, the smoothness of a parallax scroll, and much more.
In the end, the outcomes of this approach tend to be products that fit effortlessly into the fabric of one’s digital life, meeting needs that users never knew they had, but quietly.
Process
Five years of working with early-stage teams has instilled a relentless focus on underlying customer problems and the long-term product vision at each stage of a build.
Five years of working with early-stage teams has instilled a relentless focus on underlying customer problems and the long-term product vision at each stage of a build.
I prioritize speed, craft, a strong show-rather-than-tell instinct, and believe in good product design being downstream from a collaborative work culture.
Track record
Education
MFA, Graphic Design, Rhode Island School of Design
Bachelor of Architecture, R.V. College of Architecture
MFA, Graphic Design, Rhode Island School of Design
Bachelor of Architecture, R.V. College of Architecture
Recognition